Shruti RSPB
Year: 2022, 2023
Services: Product Range Design, Illustration & Pattern
Home and gift collection design for RSPB licensed products.
The product development team at Shruti were looking for a contemporary take on their AW22 RSPB licensed ‘Robins’ and SS23 ‘Free as a Bird’ collections.
I worked with the team from initial trend research through to designing the final product ranges.
Using existing bird motifs to create new designs for the spring-summer range and adding some patterns I gave them a modern colour update and added in some chirpy little slogans!
For the winter range, I created a modern colour palette and illustrated Robins, creating a pattern using the illustrations as motifs.
